Packaging Rebrand

Repositioning the iconic brand logo to a one line marque on the packaging to align across digital and retail.
Redeveloped the iconic retail packaging and stationery to be sustainable and recyclable, with nylon ribbon made from recycled plastics.

Pink shopping bag with black ribbon handles and black ribbon tied at the top, labeled 'Agent Provocateur' in black script.
Pink gift bags and boxes with black ribbons, labeled 'Agent Provocateur' in cursive script.
A pink gift box with a black satin ribbon tied in a bow, labeled 'Agent Provocateur' in elegant script.
Close-up of pink paper with black cursive text that says 'Great Promo'.
Pink tag with black cursive writing that says 'Agent Provocateur', attached to a black ribbon loop.