Text reading 'All Hours' in large pink font and 'Agent Provocateur' in black cursive font on a black background.

Designed to offer beautiful, luxurious designs without compromising on all-day function and comfort, the collection was inspired by the needs of the modern woman. As a result we wanted to portray a hyper real perception of the glamorous Agent Provocateur women going about her everyday tasks.

Art direction for branding, video, additional detail stills and still life images.

Creative Director - Sarah Shotton. Photographer and Director - Charlotte Wales    Stylist - Claudia Sinclair.    Casting - Rosie Vogel.   Film Director - Alyn Horton.

Three women in lingerie posing around a white vintage Volkswagen car against a plain white background.
A woman dressed in leopard print lingerie, sheer black tights, leopard print high heels, holding a leopard print umbrella, stands against a plain background.
Woman in black lingerie holding a bag of groceries and standing beside a shopping cart filled with paper bags, against a plain gray background.
A woman in pink lingerie and a towel wrapped around her head, reclining on a lounge chair with magazines and a croissant nearby, posing against a plain gray background.
Three women filming a video in lingerie, with one woman holding a microphone and another woman adjusting the camera, set against a plain gray background.
A woman in black lace lingerie posing at a gas station, holding a fuel pump nozzle, with a white car to her side and a digital gas price display in the background.
Two women in leopard print lingerie standing with three Afghan Hound dogs in front of a plain backdrop.
A woman with dark skin, short black hair, and sunglasses holding a bicycle overhead, wearing black lingerie with a leather bra and high-waisted underwear, against a plain background.
Two women in lingerie talking on phones, holding a briefcase, against a gray background.

Moving Image

The Details

Behind the scene stills to be utilised on email, social and website

Photographer - Cleo Glover

A woman with short dark hair smiling, wearing a black lace lingerie set with a matching high-waisted bottom, accessorized with earrings, a chain necklace, and a choker, standing against a plain background.
A woman wearing a black lace lingerie top, a necklace with a pendant, gold earrings, and red nail polish, posing with her hand on her shoulder against a gray background.
A woman wearing black sheer lingerie with pink and black accents, holding a microphone labeled 'Agent Provocateur,' with gold hoop earrings and a gold beaded necklace.
Two women wearing matching leopard print lingerie, standing side by side against a plain background.
Three women smiling and posing together, wearing matching lingerie in shades of nude and brown, against a plain white background.
A woman with long, wavy hair taking a selfie or posing, wearing a black leather-look bra and high-waisted underwear, accessorized with a gold chain necklace and earrings, and red nail polish.
Woman in black leather lingerie, wearing sunglasses and hoop earrings, posing against a plain background.
Close-up of a woman wearing a black bra with sheer mesh accents and a gold necklace.
Woman smiling holding a bouquet of white flowers, wearing white lace lingerie, pearl necklace, and hoop earrings.
A woman posing with her arms raised, wearing black strappy lingerie with sheer beige cups and a small bow in the center.
A woman with dark, wavy hair smiling and wearing a black lace top with spaghetti straps and gold earrings.
A woman wearing a pearl necklace and a white lingerie top with lace detailing.

Still Life

Still life to be utilised on email, social and website

Photographer - Shoot Studio

A white lace bra and matching panties, two tennis balls, a tennis racket, a white towel, a green hat with a mesh brim, and a white face mask displayed on a light surface.
A black leather bra and matching underwear on a light-colored surface, with vintage yellow Sony Walkman, cassette tape, cassette player, and yellow headphones.
Leopard print lingerie set consisting of a bra and matching panties on a white desk, with glasses, a yellow desk lamp, a black notebook, a cordless phone, and a pen.
A leopard print bra and matching lace thong underwear are laid out on a white surface, partially covering a newspaper. A white plate with a pat of butter, a knife, and a torn piece of bread are in the foreground, and a second piece of bread is wrappe
Black lace lingerie set including a bra and matching underwear, a book titled 'Jackie Collins,' a gold bracelet, a pair of gold earrings, a candle, and a cup of tea or coffee on a pink saucer.
A peach-colored satin bra and matching underwear laid on a white surface alongside makeup items, a perfume bottle, earrings, a makeup brush, and an open magazine with scenic images.
Black bra and thong lingerie set with green dumbbells and a black jump rope on a white surface.