A group of women performing a dance or rehearsal on a stage, dressed in matching black outfits with high boots, in a room with tall, white curtains and brick walls, with dramatic lighting.

Deep Inside

For Autumn Winter 2019 the team created a pure, pink-hued fantasy.
Incorporating an aerial acrobat and 25 performers to make a world of Agent Provocateurs celebrating the boundary-pushing, expectation-defying celebration of physical and sensual freedom.

My responsibility was the overall creative project management, from pre-pitch to post-production. The briefing, direction, collaboration with creative talent, casting, shoot production, budget management, timeline, and subsequent role out across the brand touchpoints, including social, advertising, retail and website.

Creative Director - Sarah Shotton. Photographer and Director - Charlotte Wales    Stylist - Ursina Gysi.    Casting - Rosie Vogel.   Campaign Video Collaborator - Look Studios.

Lookbook Stills

Two female performers in black outfits dancing on stage, one with blue hair and the other with pink hair, holding their ponytails high above their heads.
A woman in pink lingerie, standing with her arms raised, in a dimly lit room with dark brick walls.
A woman in a dance pose on a white stage, wearing thigh-high white boots and beaded jewelry, with a blue light illuminating her from above.
Fashion model in black lingerie and stockings posing on a white background.
A woman in white lingerie and thigh-high stockings with high heels poses with arms outstretched in dimly lit room.
A woman posing in black lingerie and stockings in front of a white curtain.
Woman in neon green lace crop top and pink underwear on knees holding red high-heeled shoe, dark background.
A woman with wet hair wearing a dark purple top and a colorful, patterned skirt, standing with her eyes closed against a backdrop of white curtains.
A woman in a black outfit with fringe details, black high-heeled boots, sitting on a pink glossy floor with a pink background, leaning back with her head tilted up and arms extended behind her, creating an artistic and dramatic pose.
A woman in lingerie, with a silk robe, thigh-high stockings with dots, and high heels, standing in a dramatic pose with arms raised against a backlit background.
Pink neon silhouette of a woman holding a microphone
Three dancers in costumes bowing backstage with stage lighting and a blue curtain in the background.
A group of dancers in boots and costumes performing on stage with the text 'Agent Provocateur' overlaid.
Repeated text stating 'THE BEAT'S DROPPED' and 'THE BEAT'S DROPPED' in various font weights and sizes.
Black and white diagram of a protein structure with labeled alpha helices, beta sheets, and connecting loops.

Advertising

Double Page cover wrap for London ES Magazine

A stack of magazines featuring a pink cover with silhouettes of women in various poses on a balcony, titled "Agent Provocateur".
Open magazine featuring a group of models in black outfits on a dance stage, with text overlay reading "Agent Provocateur."

Vinyl

A woman in a strappy black bikini performs a split on a gymnastics bar with her legs extended in a wide split. The scene is backlit with light shining from behind, creating a silhouette effect.

Limited edition pressed vinyl.

Black vinyl record mounted on a light gray textured wall, with a label in the center that reads 'DEEP INSIDE' in bold white letters.
A woman performs a split on a ballet barre in a dimly lit room with dramatic lighting, dressed in black dancewear with crisscross straps.
Music album cover with pink background and black and white text, featuring lyrics from the song 'Deep Deep Deep Inside' by Agent Provocateur, placed on a gray textured surface.

Agent Provocateur
VOX POPS

Working with Videographer, Tegen Willams to create a series of digestible content for Agent Provocateur’s social channels. Inspired by the vintage VOX POPS of the nineties, the candid handy cam footage allows the talent to have free reign in expressing their personalities and play on the tongue in cheek humour of the Agent Provocateur’s tone of voice.

Behind the Scenes

Behind the scene stills to be utilised on email, social and website

A woman in white lingerie with garter straps, standing against a pink background, looking away from the camera.

Photographer - Ricardo Raspa

A woman in a black strapless corset with vertical black lines, posed against a pink background.
Group of women practicing dance or exercise in a studio.
A woman in black lace lingerie and a strappy harness, with decorative pasties, is posing with one hand on her waist and the other on her hip, against a textured wall.
Close-up of a woman wearing a yellow lace crop top and matching underwear with pink waistband, standing against a pink wall.
Close-up of a woman wearing pink satin and lace lingerie, including a bustier and matching panties with garter straps, against a red background.
Close-up of a woman's body wearing black lace lingerie and a black metal cage-style harness.
A woman with curly hair holding a microphone labeled 'Agent Provocateur,' wearing a black lace dress with straps and lace detailing.