Play to Win

Agent Provocateur's Spring Summer 2020 Campaign aimed to subvert the preconceived ideas of what is sexy. The Spring Summer 2020 showcases Olympic athletes in their element, embracing their sexuality and showcasing their power spurred on by wearing Agent Provocateur.

My responsibility was the overall creative project management, from pre-pitch to post-production.
This task was furthermore challenging with the casting and sourcing of Sports Talent, contract management from a global perspective and navigating releases from Sports Sponsorship - Also the logistics of the vaulter's pole from Canada to Spain!

Creative Director - Sarah Shotton. Photographer and Director - Charlotte Wales    Stylist - Charlotte Collett    Casting - Rosie Vogel   Creative Collaborator - Look Studios