Pump It Up
Agent Provocateur's Spring Summer 2019 Campaign looked to build on the success of the female community created through the previous campaign with Teyana Taylor.The task was to continue repositioning the brand in the post 'Me Too' era. It was inspired to encourage a new female hedonism: the feeling that comes with looking after yourself, pushing your body to its limits, and an unapologetic expression of kinky, sexiness and fun, demonstrated through humour and choreography.
My responsibility was the overall creative project management, from pre-pitch to post-production. The briefing, direction, collaboration with creative talent, casting, shoot production, budget management, timeline, and subsequent role out across the brand touchpoints, including social, advertising, retail and website.
Creative Director - Sarah Shotton. Photographer and Director - Charlotte Wales. Stylist - Ursina Gysi. Casting - Rosie Vogel. Creative Collaborator - Look Studios.
Lookbook Stills
Advertising
The Details
Behind the scene stills to be utilised on email, social and website
Photographer - Babyhouse NYC
Campaign Landing Page
Dance Moves
Working with Director and Videographer, Tegen Willams to create a series of digestible content for Agent Provocateur’s social channels. Inspired by the amazing cast of 25 dancers, we looked to build out an interactive and viral approach encouraging the viewer to join in with the dance moves. Also designed a specific landing page on Agentprovocateur.com to ensure traffic to be directed from social channels.